LoungeUp helps accommodation providers increase revenue and guest satisfaction through better guest relationship management. The company’s mission is to provide the best technology solutions to help professionals streamline their guests’ journey and put them at the center of activity.
LoungeUp centralizes, structures and automatically enriches hotel guest data. By connecting with Hapi, LoungeUp has an easy and low-cost solution for accessing the necessary data from leading Property Management Systems. We recently caught up with company executives to understand how they are evolving to meet new customer demands.
1. How are you helping the hospitality industry innovate?
In the hotel industry, getting to know guests and their expectations is paramount to offering a high-quality service. Offering this ultra-personalised and fluid guest experience is difficult for a hotel to do without using technology. A guest relationship management platform which connects a CRM with a guest communication hub allows hoteliers to automatise and digitalise the guest journey as well as administrative procedures (check-in/out, online payments, service bookings, tourism guides, etc.). The benefits are immediate: time saved for staff, increased guest satisfaction and additional revenue generated.
2. What do you see as the biggest trend in hospitality tech in the post-COVID era?
The arrival of COVID has definitively forced hotels to digitalise their processes and accelerate their guests’ arrivals and departures. It was about time too! Guests have been waiting for this for several years, especially since they are already used to this in various other sectors (aviation, banking, online retail, etc.). They are eager to interact with their hotel through the channels they already know and use (SMS, WhatsApp, Facebook Messenger, emails...) and to simplify their journey by being able to monitor it from their smartphone, which they have with them at all times throughout their stay.
3. How does Hapi help LoungeUp and your customers?
LoungeUp centralises, structures and automatically enriches hotels’ guest data. A large part of the processed data is located in the PMS (stays, billing, services booked, etc.). Guest profiles in the CRM streamline all guests’ stays and related services/reviews/messages. However, in order to achieve this, connection with the PMS is vital. Thanks to HAPI, LoungeUp can get connected more easily and at a lower cost than certain reputable but inaccessible PMS.