MIAMI and NEW YORK – February 16, 2022 – Laasie motivates customer loyalty to help hospitality brands increase net revenue, drive member engagement, and build dynamic customer relationships. Now, the AI-backed powerhouse has partnered with Hapi for critical integrations into the industry’s leading Property Management systems in order to create seamless, personalized experiences for both hotel operators and guests.
Laasie appeals to evolving guest expectations and amplifies the booking experience with the philosophy that guests want instant gratification and recognition with every brand interaction, and the tiered loyalty membership programs of yesterday fail to meet their expectations today. Laasie was created to incentivize and reward loyalty in a new way. Using artificial intelligence and big data, Laasie help brands motivate customer actions with personalized, instantly-selectable rewards to build brand affinity and transform their outdated membership program.
By building a single API to Hapi, Laasie is now able to send and receive data to and from multiple leading PMSs and insert itself into the guest journey at the right time. Hapi’s open, cloud-based data streaming platform will collect, de-dupe, clean and normalize the data ensuring systems and staff members can access and action it in real time.
“Today’s travelers want instant rewards over loyalty points, and Laasie provides a way for hotels to reward guests with meaningful value without lowering rate,” says Ellis Connolly, Chief Revenue Officer at Laasie. “With rewards from over 1,000 merchants – from retailer gift cards to bitcoin to charitable donations – Lassie encourages travelers to book direct while allowing hotel companies to collect more information about their guest.”
“Hotel loyalty programs are ripe for disruption, and we’re happy to assist Laasie on its mission by connecting them quickly and easily to all the necessary systems in the hotel stack,” said Luis Segredo, CEO of Hapi. “Hapi continues to become the de facto API standard for hotel connectivity, and we’re proud to be helping innovative leaders grow and access data in ways they couldn’t before.”
Hapi is a disruptive Cloud Data Hub that exposes event streams and transactional APIs from hotel systems at scale, designed to solve the hospitality industry’s data management challenges while addressing high integration costs. Developed by hotel technology innovators, the secure, scalable, cloud-based data streaming platform is based on an open model, to which multiple layers of encryption, authentication and governance are added. Hapi now serves 5,000 hotels globally, including IHG Hotels & Resorts, Sonesta Hotels, Accor, Hyatt Hotels, Rosewood Hotels, Margaritaville and Four Seasons Hotels & Resorts. In 2021, the company achieved Hotel Tech Report's Global Customer Support Certification, a stamp of approval on its dedication to customer success. Visit Hapi at www.hapicloud.io
Laasie powers a new kind of loyalty for 1,200 hotels and resorts through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.