Hapi Featured Technology Partner: Xperium

Many of the value propositions for hotels have changed over the past year, including why people are taking trips, what they want from their overnight accommodations and how they’re making reservations. To truly serve these new guest needs, hoteliers must better connect with their guests throughout their journey and understand how to provide exceptional experiences for each individual customer.

Xperium is designed to help hotels identify the unique traits of each guest and provide the right revenue opportunities to capture the most revenue from each guest. By partnering with Hapi, Xperium connects to both cloud and on-premise Property Management Systems in order to send and receive the necessary data to facilitate a personalized booking experience. We recently caught up with Xperium CEO, Pranjal Prashar to discuss further.

1. How are you helping the hospitality industry innovate?

We provide Xperium CRM Marketing Automation and Upsell suite, powered by an AI-based hyper-personalization engine. The integrated suite is designed to identify the persona of all potential/booked guests to orchestrate unique experiential journeys. Hotels who roll-out Xperium are able to see up to 5% revenue uplift. 

2. What do you see as the biggest trend in hospitality tech in the post-COVID era?

While guests have been tech savvy, COVID has accelerated their expectations towards touchless services, be it contactless check-in, the in-room digital concierge to access hotel services/amenities/facilities, or the self-checkout service. Since these solutions have a health and safety angle, they are now a part of a guest's checklist while selecting a property. We believe that delivering these solutions in a seamless and contextual manner, while personalizing the guest journey will be the key focus of hotels. And at core will be the CRM engine to orchestrate automation and personalize guest journeys.

3. How has Hapi helped Xperium and your customers?

The 2-way integration with Opera through HAPI Cloud has given us the ability to expedite Xperium implementations. As a plug-and-play solution it simplifies data exchange between the on-premise Opera PMS with our state of the art cloud based CRM solution. The integration fully automates bring back campaigns, upsells & cross-sells, and contactless check-in & checkout for some of the largest hotels in the APAC market.