The hospitality leaders who are prepared to rekindle business with past guests and go above and beyond in building business with new guests will find themselves in a great position to capitalize on recovery.
Like so many industries, COVID has forced the acceleration of digital transformation in hospitality. Offering contactless experiences for guests, automating more processes and even redefining how the work itself is done are necessary for survival.
Hotel brands have found themselves in a uniquely challenging position: As online travel agencies continue to drive a significant share of business, many hotel owners are questioning whether the costs of associating with a brand are worth it.
Great Wolf Resorts has partnered with Hapi to enhance its 360-degree personalised marketing strategy. Great Wolf operates 19 indoor water park resorts and was looking to centralise the data it collects at various touchpoints in a bid to create guest profiles, but had struggled with data duplication and fragmentation. After implementing Salesforce Marketing Cloud and Service Cloud, Hapi enabled Great Wolf to get one consistent data pipeline from its PMS into Salesforce and was quick to deliver quality data in real-time.
SevenRooms can now share check-level F&B data to CRMs in real time with Hapi Guest for Salesforce, allowing Crystalbrook Collection to offer a 360-degree personalized guest journey that includes their dining experiences.
Hapi Surpasses 640 years of Combined Hotel Technology Experience with the Latest Addition of Jonathan Seigle, VP of Major Accounts.
