Margaritaville Partners with Hapi for Total Customer Data Strategy

The lifestyle brand will utilize Hapi Connect for Salesforce to power a holistic customer data strategy through the world’s leading CRM, centralizing guest data across retail, restaurant, homes, and hotels


MIAMI – September 28, 2021 – Margaritaville, the global lifestyle brand, has turned to Hapi to consolidate customer data and set up asuite of Salesforce tools, including Marketing Cloud, Service Cloud, AnalyticsCloud, and Interaction Studio.

Hapi Connect will deliver PMS data across Margaritaville’s 25-property portfolio intoSalesforce Cloud environments in real time, empowering the brand team to accelerate growth and focus on building holistic business and guest intelligence. The company will also look to integrate customer data across other business verticals – including retail, restaurant, homes and more – to better understand customer preferences and enable their system to offer personalized experiences to guests.

“We were looking for a solution that could expand beyond our hospitality business,” saidClaudia Infante, Vice President of Revenue Strategy at Margaritaville, about the partnership with Hapi. “Margaritaville is a lifestyle brand with different kinds of lodging – resorts, urban and boutique hotels, all-inclusive, vacation homes, RV resorts – in addition to retail, restaurants, and consumer lifestyle products. We want to use consumer data and business intelligence across our multiple verticals to drive our strategies into the future.”

“Salesforce is the leader of CRMs and widely adopted by major businesses around the globe,”Infante continued. “We have a partner in Hapi that understands our business objectives and knows how to leverage the full power of the Salesforce platform to enable our success.”

With Hapi Connect, Margaritaville Hotels and Resorts’ data will be the fuel to drive theSalesforce algorithm and enhance an innovative loyalty program, marketing campaigns and sales strategies to make more impactful guest connections. By collecting action data insights from multiple PMS instances, email campaigns, social tools, website visits, Point-of-Sale systems, and other points of customer interaction, Margaritaville will set itself apart from the competition with a one-of-a-kind approach to data and marketing.

“We’re excited to unlock innovation for Margaritaville’s leadership team by allowing them to centralize PMS and other data across their portfolio into a single-view database,” said Luis Segredo, CEO of Hapi. “Hapi is quickly becoming the de facto API standard for connectivity and we’re proud to be helping hoteliers at both property and corporate levels access and action their data. The future is digital and smart organizations like Margaritaville are investing in a data management strategy that will lay the groundwork for continued innovation.”

For more information about Hapi Connect for Salesforce, visit


Hapi is a disruptive Cloud Data Hub that exposes event streams and transactional APIs from hotel systems at scale designed to solve the hotel industry’s rapidly expanding data management challenges, while also addressing the traditionally high integration costs and lack of vendor alignment that inhibits innovation and efficiency. Developed by hotel technology innovators, the secure, scalable, cloud-based data streaming platform is based on an open model, using the same proven technology that runs some of the world’s largest social media and business services, to which multiple layers of encryption, authentication and governance are added.


Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by JimmyBuffett, whose songs evoke a passion for tropical escape and relaxation. Margaritaville features over 20 lodging locations and over 20 additional projects in the pipeline, with nearly half under construction, two gaming properties and over60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o'Clock Somewhere Bar& Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant. Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more.

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