Sage Hospitality Group Leverages Hapi and Salesforce to Centralize Data and Accelerate Innovation

August 3, 2023

Using innovations from Hapi and Salesforce, Sage Hospitality Group has been able to centralize guest data and digitize its customer relationship management to deliver exceptional experiences.

Denver, CO, June 27, 2023 - Hapi, a provider of integration solutions for the hospitality industry, announced that Sage Hospitality Group has experienced remarkable transformation in CRM capabilities with the help of Salesforce technology, powered by Hapi. By leveraging Hapi’s Salesforce expertise  and Hapi Guest for Salesforce, Sage has seen accelerated results and maximized their utilization of the Salesforce platform.

Prior to implementing Salesforce and Hapi, Sage faced the challenge of fragmented data sources without  a comprehensive view of guest information. Hapi Guest, which runs on Salesforce, gave Sage the tools to centralize data sources and provide personalized guest engagements on one platform.

As a Salesforce partner, Hapi offers secure, scalable, and cloud-based data streaming solutions for Salesforce customers. Hapi’s expertise in hospitality data integrations, combined with Salesforce's CRM solutions, have given Sage the tools to bring together multiple Property Management Systems (PMS) and their historical data onto one CRM platform.

Sage’s investment in Salesforce powered by Hapi brings immense value to their operations.This integration has empowered Sage Hospitality to build comprehensive guest profiles and offer more meaningful and timely guest engagements. With the ability to integrate data from various systems such as Wi-Fi, Spa, Table Management, Property Management, and Sales and Catering, Sage can now provide personalized marketing journeys and deliver unforgettable moments for their guests.

"Leveraging our expertise in hospitality, data integrations, and Salesforce, we were uniquely positioned to assist Sage Hospitality in their CRM transformation," said Luis Segredo, CEO of Hapi. "Hapi Guest empowers Sage to engage their guests in meaningful ways, creating memorable experiences that drive loyalty."

“Sage is serious about investing in technology, especially when it comes to this next-generation CRM project,” said Patrick Pahlke, EVP and Chief Commercial Officer at Sage Hospitality Group. “By working with Salesforce and Hapi, we have made a major investment in being at the forefront of innovation and created a centralized engine that will deliver exceptional experiences for our guests for years to come.”

Integrated directly with Salesforce, Hapi Guest for Salesforce used by Sage Hospitality is now available on AppExchange at

Salesforce, AppExchange, and others are among the trademarks of, Inc.

About Hapi

Hapi is a disruptive Cloud Data Hub that exposes event streams and transactional APIs from hotel systems at scale, designed to solve the hospitality industry’s data management challenges while addressing high integration costs. Developed by hotel technology innovators, the secure, scalable, cloud-based data streaming platform is based on an open model, to which multiple layers of encryption, authentication and governance are added. With team members in 15 countries, Hapi now serves 6,500 hotels globally, including IHG Hotels & Resorts, Sonesta Hotels, Accor, Hyatt, Rosewood, Margaritaville and Four Seasons. Visit Hapi at

About Sage Hospitality

Sage Hospitality Group is an award-winning hospitality development, investment and management company based in Denver, Colo. Sage’s four companies – Sage Hotel Management, Sage Restaurant Concepts, Sage Studio and Sage Investments – work together to deliver on the promise of artful hospitality, setting a new standard for guest experiences by creating places that people want to go to, not through. Now in its 40th year in business, Sage Hospitality Group leverages deep experience and expertise in the development and operation of its diverse portfolio of lifestyle hotels, restaurants and entertainment venues across the United States and remains deeply committed to its mission of enriching lives, one experience at a time. Learn more about the company and its growing portfolio of assets at

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