Despite a turbulent and dynamic hospitality market in 2021, hotel companies continue to understand the importance of improving the data flow between their systems to ultimately build better guest experiences and increase direct bookings.
Humbly speaking, we’re grateful to be a growing part of the improvement process. As Hapi amplifies its mission to create a more connected hospitality industry, we experienced accelerated growth again in 2021 and solidified our position as the leading integrator for hospitality.
In 2021, Hapi closed in on serving 5,000 hotels globally. We added new partners such as Margaritaville Hotels and Resorts, Great Wolf Resorts, Sonesta Hotels, Lotte Hotels & Resorts, and Four Seasons Hotels & Resorts. And we rolled out new features and functionality for existing partners like IHG, Hyatt Hotels, Red Lion, Accor, Rosewood Hotels, and Langham Hospitality Group.
Many of these partners are already utilizing Hapi’s newest product, an off-the-shelf Hotel CRM platform built on Salesforce called Hapi Guest, which we finalized in 2021 and prepared to launch in 2022. Hapi Guest is enabling hotel companies to use Salesforce to create traveler personalization at scale, reinventing guest journeys across all channels. PMS data is now available in Salesforce in real time, allowing operators to analyze and action it with Marketing Cloud, Sales Cloud, Service Cloud, and more.
In December, Hapi Guest was selected as a Top 3 finalist for an HTNG Techovation Award at HT-Next in Scottsdale.
Also in 2021, Hapi achieved Hotel Tech Report's Global Customer Support Certification, a stamp of approval on our amplified efforts toward customer success.
To accommodate the growth, we had to scale the team, of course, and we’ve added talent across implementation and support, solutions architecture, development, and project management. In total, the Hapi team doubled in 2021 and we will continue to grow in 2022.
A Focus on Development
Of course hotel technology work requires custom development, and we did plenty of it in 2021, but we also hit key objectives toward scaling a simplified Open API approach to systems integrations.
Our development team stayed busy in 2021 as we achieved the following objectives:
– Began providing full support for HTNG Express, the future framework for quick system integrations
– Assisted Hyatt in enabling digital key through Apple Wallet
– Achieved PCI Level-1 recertification
– Built several non-traditional integrations to ingest custom data sources
– Solidified an integration with Opera to flow business events
– Created Hapi Guest and built a Marketing Cloud guest communication solution
– Maintained a 5-star rating on the Salesforce App Exchange
I’m proud of the team for their incredible efforts in an obviously challenging year, and I’m equally thankful for all the hotel and technology partners that continue to place their trust in Hapi to deliver a more connected hospitality industry. I can’t wait to show you what we have in store for 2022!